Post by account_disabled on Mar 4, 2024 1:24:37 GMT -6
The of consumers dont view it as an ad. When you ask customers how they found you after arriving through sponsored content youll get answers like A friend shared or I came across Of course if your sponsored update feels like an ad youve shot all of your blissful goodwill in the foot. What does it cost Depending on the audience Ive found LinkedIn clicks to cost between about . That being said sharing content carries with it a huge advantage. For those familiar with the AdWords auction system it will come as no surprise that you can get significant discounts on your costperclick CPC if your clickthrough rate CTR is high.
For the uninitiated each time a LinkedIn user loads a page on the site Greece Mobile Number List there is an opportunity cost associated with showing an ad. Advertiser A may be willing to bid per click but if their CTR is . the platform would make at most from showing the ad to k visitors. Contrast that with Advertiser B who is only bidding but has a CTR of which results in a maximum of to the platform for showing ads to those same k visitors. This means that LinkedIn maximizes its revenue when advertisers have great CTRs so it lowers costs of high CTR performers in order to reward them for their profitability.
The advantage then of sharing content thats low in friction and high in interest is that it garners high CTRs and therefore lower CPCs than content that presents more friction. Remember that youre targeting your ideal audience here and getting as many of them as possible to your contentoffers will likely pay significant dividends in the future. Added bonus Remember in the section above when I mentioned getting your ideal audience in front of your content pays significant dividends This is where I get more specific. site now and you paid between per click to do.
For the uninitiated each time a LinkedIn user loads a page on the site Greece Mobile Number List there is an opportunity cost associated with showing an ad. Advertiser A may be willing to bid per click but if their CTR is . the platform would make at most from showing the ad to k visitors. Contrast that with Advertiser B who is only bidding but has a CTR of which results in a maximum of to the platform for showing ads to those same k visitors. This means that LinkedIn maximizes its revenue when advertisers have great CTRs so it lowers costs of high CTR performers in order to reward them for their profitability.
The advantage then of sharing content thats low in friction and high in interest is that it garners high CTRs and therefore lower CPCs than content that presents more friction. Remember that youre targeting your ideal audience here and getting as many of them as possible to your contentoffers will likely pay significant dividends in the future. Added bonus Remember in the section above when I mentioned getting your ideal audience in front of your content pays significant dividends This is where I get more specific. site now and you paid between per click to do.